Digital transformation is about using data and technology to put the customer at the center of our business, its main aim should be to increase the value we offer to our customers, hence e need to rethink our business processes.
Healthcare is joining other industries in their journey to digital transformation especially in their delivering of better customer experiences. In the U.S., this industry has been disrupted by the evolvement of mobile, data and cloud technologies.
Mobile usage is spreading fast and everywhere, the data it generates will eventually improve access to healthcare. Patients’ behavior has been changing as a consequence of the digitalization in the healthcare industry. Years ago patients were simple spectators of their health, today they share their problems on Facebook, check out symptoms in Google, and have more awareness of their overall health. We are in front of the e-patient, the informed person that accesses to the medical information through the Internet of Things, expert sites, forums, communities, and social networks.
Digital transformation is remodeling operations, improving the quality of services and reducing costs. It is fundamental to improve the relationship between caregivers and patients and enhance the whole service delivery chain, thus the importance of leveraging mobile, IoT and big data technology in healthcare organizations.
The IoT trend is helping consumers to adopt wearable devices that are able to monitor their health in their daily lives. Some analysts are even predicting that the adoption of IoT will allow health care providers to save millions.
Advancements such as portable devices to decode people’s DNA, portable medical imaging and diagnostic tools are today a reality that is revolutionizing the industry. These innovations are empowering patients changing the way health care providers reach out and relate to them. Nowadays consumers are very demanding and expect personalized experiences, and so are patients. They expect cost-effective guidance on preventing diseases, personalized diagnoses and that their records are being kept in a secure way. In fact, data is a real problem regarding medical privacy, especially in the development of health applications.
In every industry, digital transformation is a process involving change, and it is only successful when employees and managers get involved.